Right now, October 2020, is both the very best and the very worst time to be a fitness coach. Which do you want first? The good news or the bad? Let’s do the bad news first and get it over with… Right now is the […]

Think about your best male coaching client. Picture him in your head. Can you see his face in your mind? Good. Now, think about his life. What responsibilities does he have? How busy is he? What’s his attitude towards training? Now, picture his face and […]

It seems like everyone and his dog has some sort of fitness certification these days. If you take a brief look around you, you’ll see really experienced, popular coaches who are all over social media. You’ll see athletes-turned-coaches who have got their “successful” athlete status […]