Tag: fitness industry

The Secret to Outstanding Fitness Results That Professor Brian Cox Wanted YOU to Know…

The Secret to Outstanding Fitness Results That Professor Brian Cox Wanted YOU to Know…

“All scientific ‘why?’ questions end with ‘I don’t know’ if you keep pushing far enough, because our scientific understanding of the universe is not complete” This quote is by Professor Brian Cox from his book “Human Universe” that accompanied the BBC TV series he presented […]

5 Performance Gains Every Fitness Coach Will Love

5 Performance Gains Every Fitness Coach Will Love

What’s the one thing your clients come to your sessions for? RESULTS. They want the maximum results for their efforts and you want to deliver them – but industry standards are actually PREVENTING both of you from getting what you want. What do I mean? […]

Injury Prevention: Where Does the REAL Potential Lie?

Injury Prevention: Where Does the REAL Potential Lie?

What do you think of when the word “injury” gets mentioned? Pain? Medical professionals? Physical therapists? Of course you do! And quite right too, but when it comes to preventing injuries, thinking down the same road will get you absolutely nowhere. Here’s why… As fitness […]

Why Every Fitness Coach Needs To Know About Injury Prevention

Why Every Fitness Coach Needs To Know About Injury Prevention

“More than half of those who coach do not have any coaching qualifications” This was the finding of a survey conducted by UK Coaching in 2017, where “coaching” was defined as: “Coaching, instruction, training or tuition in ANY sport or physical activity, outside of formal […]

The Injury Management System Is Broken… Here’s Why

The Injury Management System Is Broken… Here’s Why

Ooh, it got me so mad. An innocent conversation escalated into a huge argument over absolutely nothing. It was ridiculous really. It was so long ago now that I don’t even remember why we were having the conversation in the first place, but I do remember […]

3 Questions Fitness Coaches Need to Ask to Deliver Even MORE Results

3 Questions Fitness Coaches Need to Ask to Deliver Even MORE Results

“I really try to put myself in uncomfortable situations. Complacency is my enemy” – Trent Reznor (Academy Award winning musician & songwriter) Many fitness coaches just accept the way things are presented by the standard fitness industry teachings, because they get results. But what if […]

Neuroscientist Calls Science “Fuzzy”

Neuroscientist Calls Science “Fuzzy”

Trust. It’s a big issue. It takes ages to earn it and can be completely destroyed in seconds. ​ The sports and fitness communities have been basing their advice on scientific research for decades. Why? Because they trust it. But in 2017, writing in the […]

2 Fundamental Movement Improvement Mistakes That INCREASE Injury Risk?

2 Fundamental Movement Improvement Mistakes That INCREASE Injury Risk?

She didn’t understand where this pain had come from. She’s been teaching Yoga for 20 years. She was flexible and strong…so how come she had developed back pain? ​ There’s a common misconception among sports and fitness coaches that avoiding injury is about stretching and […]

Ridiculous & Dangerous Fitness Industry Practices #6 – Insisting on “Correct” Technique

Ridiculous & Dangerous Fitness Industry Practices #6 – Insisting on “Correct” Technique

If there’s one teaching point that’s GUARANTEED to cause injury… ​ Kicking in swim training is one thing that a lot of adult swimmers and triathletes struggle with. There’s a sinking feeling of dread that goes through their bodies when they read the word “kick” […]

Ridiculous & Dangerous Fitness Industry Practices #4 – Foam Rolling

Ridiculous & Dangerous Fitness Industry Practices #4 – Foam Rolling

The problem with the dissemination of information is that the further it travels, the more the information gets tweaked and altered based on what people can remember…it’s a bit like the game “Chinese Whispers” we used to play as kids. We’d all sit in a […]