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Are you a seasoned personal trainer? If so, you’re likely an expert in a specific area, whether it’s strength training, weight loss, or functional fitness. And while being specialised is important, it’s also essential to broaden your skills and offerings to attract a wider range of clients. This is particularly true for services that you can’t provide yourself.

Let’s take group training as an example. Many personal trainers think of group classes as being “worse” or not as good as one-on-one sessions. But there’s a social aspect to group training that you simply can’t replicate on your own. By expanding your training options to include group classes, you’ll attract those clients who love to be sociable. And as a bonus, it brings in more money and takes the pressure off you to be constantly sociable!

Another example of variety is offering nutritional supplements. Some clients might not want or be able to afford one-on-one nutritional advice. But you can become an affiliate for a supplement company you trust and earn commissions from your clients’ orders. This option allows you to support clients who would otherwise miss out on valuable advice and potentially struggle to reach their goals.

Of course, these are just two common examples, and you might have your own opinions on them. But the important thing is to include variety in your business to ensure your success.

In the ever-evolving fitness industry, trends come and go. And if you’ve been around as long as I have, you’ll probably see them circle back around too! Staying up to date with the latest fitness trends positions you as a knowledgeable professional who can adapt to changes and meet your clients’ evolving needs. However, even more importantly, over time, you’ll be able to see these trends for the fads that they often are. This allows you to keep your clients focused on the things that will truly give them the results they’re looking for. This makes you a trusted source who filters out the noise and only brings your clients the very best.

Diversifying your revenue streams is also crucial. Relying solely on one-on-one training sessions can limit your income potential. By adding variety and creating multiple revenue streams, you can establish a more stable financial foundation. This not only allows you to make money doing what you love while reaching a broader client base but also gives you the mental freedom to focus on finding new and creative ways to help your clients achieve their goals.

In conclusion, by adding variety to your personal training business, you not only boost your earning potential but also create a more meaningful and stable environment for your clients. So why not embrace the possibilities and take your business to new heights?

Discover how in my book “How to Find Your Voice, Your Value, and Your Va-Va-Voom!” This exciting resource will help you add variety to your services, attract a wider range of clients, and boost your earning potential. It’s time to embrace the possibilities and create a more meaningful and stable environment for your clients – they’ll thank you for it!

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