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I was just like you.

Throughout my twenties, I struggled with every nagging little ache or pain you could imagine. Pains in my back, left shoulder, left hip, right knee and right ankle would seem to randomly come and go…but they never went away for long.

It’s what drove me to focus my entire career on learning how to overcome them and save my clients from going through the pain and frustration I had.

And it gave me an edge…just like your old injuries are giving you an edge.

What am I talking about?

Your pain and frustration has driven you to investigate ways of saving other people from the same fate as you – because that’s just the kind of people we are.

The problem is, unless your clients have also suffered the same pain and/or frustration of injury, they don’t really care about them.

They aren’t really interested in preventing them – they just want to get on with their training.

This puts you in a bit of a dilemma.

On one hand, you want to save your clients from future suffering, and on the other, you want to keep them happy.

Well, let me be blunt.

Standard ways of preventing injuries are NOT fun for them.

In fact, I asked a question in a Facebook group of over 5,000 people earlier this week and here are some of the words they used to describe injury prevention:

  • Tedious
  • Boring
  • Work
  • Necessary
  • Better than recovery
  • Better than being injured

Would YOU want to spend time on something that, at best, was better than the worst alternative?

No. Exactly.

But you want to help. You’ve been down the injured route and it’s not pleasant.

I know. I get it.

But they don’t.

So, with the best will in the world, while foam rolling, stretching and the like might get some results – that doesn’t matter if your people don’t want to do it.

If we want to TRULY help our clients avoid injuries…now and in the future, we have to find ways of disguising it/blending it into what they DO like doing!

I call this – Activating Stealth Mode!

You can read all about it in the Activating Stealth Mode chapter in my FREE book, “The Coaches Guide to Long-Term Injury Prevention Success” – check it out today!

Sports and fitness coaching is changing.

Are you coming along for the ride?

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