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Below you’ll find a transcription of this episode originally broadcast as a video. You can find all the videos in the “Incredible Insights” series here

Hey, I’m Sensei Sarah and I’m here with another Incredible Insights episode for every Personal Trainer who wants to feel confident in the value you offer but can’t quite believe in yourself yet.

The problem with confidence is that it has to come from inside you.

People can tell you until they are blue in the face how amazing you are, but if you don’t FEEL it, you won’t believe it.

It’s frustrating because deep down you probably know how capable you are, but you might be reluctant to admit it to yourself (or anyone else!).

And when we can’t see our own brilliance, we play small… and what I mean by that is that we don’t stretch ourselves to be more than we believe is possible. We live within the limits of our fears.

And what makes it even worse is that when we don’t feel confident, we don’t put ourselves out there as much, and that means we can’t help as many people.

To try and get around the fact that we don’t feel confident, we try to fake it (which is tiring, stressful, and most people can see through anyway), we put ourselves down a lot (which is super unattractive to clients), or we put other trainers down (which is just plain unprofessional).

At the end of the day, all we really want is to feel valued and respected for our Personal Training skills and knowledge, without having to shout about how great we are.

I don’t care who you are, we ALL have feelings of not being good enough at times… and I’m no different.

As most of you know, I released a book on Amazon recently called “How to Find Your Voice, Your Value, and Your Va-Va-Voom: Critical Mistakes Introverted Personal Trainers Make That Stop You From Finding Your Unique Selling Proposition and Offering Unrivalled Value” – and last week, it hit the number 1 bestseller in multiple categories and top 5 internationally, beating out some major players in the market in the process!

I’ve spent my entire career talking about, teaching, and treating injuries, so writing a book about business felt a bit weird… until I started writing it.

Honestly, I’ve probably made every mistake there is to make in business, so I knew I had something valuable to say INSIDE the book – but PROMOTING it? Now that’s a completely different story!

I REALLY don’t feel comfortable reaching out to other people, especially to ask them for something… even if I know them quite well! So asking people to buy the book to help me make it a bestseller was a little bit out of my comfort zone.

But in doing it, I learned some important things that I thought you might find useful… so here they are:

Lesson 1: There’s no such word as can’t.

Growing up my Mum always used to tell me and my sister that there’s no such word as can’t… the phrase is “I’ll try” – and she’s right!

I didn’t think I could write a book about business that would be valauble to anyone, but I have. I didn’t think that anyone would buy it, but they did. I didn’t think that anyone would LIKE it… but they do!

If I’d have listened to that negative voice in my head telling me that I wasn’t good enough to write the book, then I wouldn’t have even tried.

But the more I wrote, the more confidence I gained and now I feel proud of the end result – and all the effort it took to get there.

This means that I’m much less afraid to tell people about it!

This is important because if I didn’t feel proud of the book then I would WANT to tell anyone about it or have anyone read it – so having written in the first place would be pointless!

And it’s the same for your Personal Training business. If you don’t feel confident in the value you offer, you won’t feel comfortable getting new clients or asking to be paid well for your services.

And without paying clients, your business is pointless!

Lesson 2: I work best with a plan

I don’t about you but if someone said to me “go write a book”, I probably wouldn’t get started. I’d spend hours staring at the blinking cursor on the screen, overthinking everything and struggling to write a single word.

But, if someone said “go write a book, here are all the steps you need to take, and here are the deadlines for you to complete them in”, that would make it much easier.

And that’s exactly what happened.

I followed the amazing process by Jim Edwards called “Write Your Book.AI”, which broke the huge task of writing a book down into small, manageable steps that I could complete each day.

Simply having that outline of what I was supposed to be doing each day helped me just get on with it.

It reminded me a lot of when I did my first Olympic Distance triathlon – it seemed like an impossible task at first but following a training plan that broke everything down into daily sessions made it possible.

But the plan didn’t just help me get it done, it gave me the confidence that it was actually possible – and helped me believe that I could get it done!

This is critical because if you don’t believe something is possible, or in your own capabilities to do more than you thought, you’ll never push yourself – and if you want your Personal Training business to succeed, you’ll have to push yourself.

Lesson 3: I need to feel supported

I’m not a big fan of being around a lot of people. I don’t like crowded places, I don’t particularly enjoy parties but whenever I’m doing something new or difficult, I do like to feel that I’m not doing it alone!

The support given by the coaches in the Facebook group for “WriteYourBook.AI” course was instrumental in giving me the encouragement to stick with it when things got tough, having someone to ask when I wasn’t sure, and celebrating all the milestones along the way.

This is super important to doing anything new or difficult in your business too!

There’s nothing worse than having to figure everything out on your own, having no-one to ask who understands what you’re talking about, or to celebrate with you when you achieve something big or little!

So, what can you take away from the lessons I learned about becoming a #1 Amazon bestseller?

  1. Know yourself – if you know you behave a certain when facing obstacles, you are much more likely to find solutions that keep you moving forwards.
  2. Learn from someone who has been there and done that before
  3. Don’t do it by yourself – it’s a hard and lonely road that is MUCH more likely to result in failure.

If you don’t have a copy of the book yet, you can get yours here, and if you’ve ever considered writing a book, I can’t recommend Jim Edwards’ course highly enough! When they run the next one you can find out more at WriteYourBook.AI.

I hope you enjoyed this post. If you did, please leave a comment, give us a like, or even share it with your friends!

And if you’ve bought the book already, I’d love to hear your thoughts in the comments below!

Thanks for reading, I’m Sensei Sarah and I’ll see you on the next episode.

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