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Right now, October 2020, is both the very best and the very worst time to be a fitness coach.

Which do you want first? The good news or the bad?

Let’s do the bad news first and get it over with…

Right now is the very WORST time to be a fitness coach because:

1. People in their droves around the world are using their lockdown time and COVID redundancies to retrain as personal trainers and fitness coaches (which means there are more coaches than ever out there)

2. Everyone is going online with their training (which means that you’re now competing with the entire world, celebrities and clueless money-grabbers who look good and have awesome social profiles)

3. The public have more choice than ever, they’re bombarded by conflicting information and they don’t know who to trust (which means that you have to work harder than ever to convince them that you know what you’re talking about)

But it’s also the very BEST time to be a fitness coach because:

1. More people are taking up fitness, either for something to do or to help them fight COVID more effectively (which means there are more potential clients out there for you)

2. The January 2021 rush for fitness is going to be WAY bigger than ever. Folks are desperate for something positive and with the reopening of sporting events in 2021, more are likely to want to train for one (which means more opportunity for you to help them)

3. The bun fight for coaches to be heard over all the other coaches will lead to better quality coaching across the board as we race to “one-up” each other.

And this is exactly why I wanted to share my best tip for you to stand out from that rapidly increasing crowd of other fitness coaches – ad it’s so simple you can do it in less than 60 seconds.

What is it?

Recognise that your clients are human beings

Let me explain…

When I say “human being” I mean recognise the fact that your clients are made up of both the physical and emotional.

If we look at the term “human being”, it’s made up of two words.

Most coaches (in fact the entire industry) focus on the “human” portion i.e. the physical. They focus on what the body is made up of. They use evidence that suits the majoirty of the population to make decisions and create training programmes. They think all non-compliance to their training programmes are a motivation problem that they can overcome by goal setting (again, modelling on what suits the majority of the population). But very rarely do they take into consideration the fact that their clients are emotional “beings”.


Beats me.

Maybe it’s because emotions are seen as “fluffy” or “soft”.

But it has been evidenced time and again in the scientific community that emotion drives decision making.

In fact, marketers have known this (and been using it to make sales) for decades!

As a fitness coach, the second you take into account your clients EMOTIONS, you are setting yourself apart from every other coach out there.

So, how can it help?

Well, the main thing to notice is that emotions create physical reactions.

Take the “fight, flight or freeze” response for example.

When someone is scared, they’ll either come out swinging, run away or be unable to move from the spot.

If we put this in the context of fitness, if someone (on whatever level) is apprehensive of moving in a certain way they might become disruptive in your group, get angry about having to do something that in their eyes is “ridiculous”, or even try to distract you by talking so that they don’t have to do it (or you don’t notice that they’re not doing it).

If we’ve programmed something for them to do without us, they will come back to your next session together not having done it – but not because they’re lazy, simply because their emotional reaction to it prohibited it.

The other thing to notice is that physical responses can also drive emotional reactions.

So, if your client has movement restrictions for example, it can create an increase in stress, which can also lead to inactivity.

The instant you recognise that your clients are emotional beings – and that emotion is WAY more powerful than anything else, you’ll see your coaching in a whole new light…and THAT will change your approach, your empathy and pretty much everything else!

THAT is how you can set yourself apart in less than 60 seconds.

By the way, if you want to dig deeper into this topic, I’d like to invite you to get a FREE copy of my book “The Coaches Guide to Long-Term Injury Prevention Success” where I reveal my EXCLUSIVE “Eyes, Ears, Ask, Give” strategy and much more to help you stand head and shoulders above every other coach out there!

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