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Fitness Coaches: You Are Not Doing Your Job If You’re Not Doing This. Hey, I’m Sarah from mostmotion® and I’m here with another video for every fitness coach who is looking to give an outstanding service to their clients and get awesome results for them as quickly as possible. So what do I mean by, you’re not doing your job if you’re not doing this? Well, it’s the difference basically between good, great and outstanding coaching. What do I mean by that? Well, most people consider good coaching to have somebody who knows what they’re talking about. They’ve got a lot of knowledge. They may have lots of qualifications, things like that, or they may be considered to be very personable. They’re working together with their clients, something like that. So having either of these things is usually what people associate as being a good coach.

Great coaches put both of these things together and that’s great, but outstanding coaches work FOR their clients. What do I mean by that? Well, I mean, don’t make your clients think. And I came across this idea because of this book, it’s about creating websites and it basically says don’t make me think. And there’s a quote in here that I really like. And we can really easily translate it into coaching. So I’m just gonna read it to you. It basically says “making every page or screen self evident is like having good lighting in a store. It just makes everything seem better. Using a site that doesn’t make us think about unimportant things feels effortless, whereas puzzling over things that don’t matter to us tends to suck our energy, enthusiasm and time.” So how does this relate to your coaching? Well, the things that seem important to you are actually a lot of the things that your clients don’t like doing.

So things like mobility, warmups, skills, your clients often think of these things as just something that they have to get through so that they can actually get to the thing that they want to do, which is the main workout. So in the book, the author, Steve Krug says that this is decreasing goodwill because it feels like to clients that they’re wasting time before they get to the main sessions, we’re just putting things in their way. You’re making them spend time on things that they feel is unimportant to them. It’s important to you, but it’s not important to them. And that’s really what we’re getting at in terms of outstanding coaching. . So the other thing that decreases goodwill, according to Steve Krug, is punishing them for not doing things your way. So by that we can interpret, or I interpret it, I don’t how you feel about it…

Comment in the box below, that we’re focusing basically, in the way that the fitness industry approaches these things, it’s focusing on their problems. So we’re warming them up. We’re spending time on mobility because they don’t move properly. We’re spending time on their skills and drills and things like that because their technique is not great. So we focusing on their problems, which our clients don’t want to do. They just want to have fun. They just want to get on with the workout. They don’t want to focus on their problems. Let’s face it. We’ve all got lots of problems at the moment. So Steve Krug describes often using technical language (if we use it in a coaching context) as “putting sizzle in my way”. I really like that phrase “putting sizzle in my way.” And essentially that means to me that we are blinding our clients with technical jargon.

It means they’ve got to wade through lots of prolonged explanations and try and figure out what it is that we’re trying to explain to them. . Now the difference between this kind of coaching, which is decreasing the goodwill of our clients and outstanding coaching, which is increasing the goodwill of our clients, is that we want to save our clients steps. . We want to try and put all of the thinking in our heads, not our client’s heads. So by that, I mean, using the warmup and the skills and the drill section of their session, because they are important and we do need to do them. That’s very important to distinguish, , as coaches, we need to put these in to keep our clients safe, but we can combine that with movement improvement. It’s very, very simple to do, and that is saving our clients steps.

It’s stopping them having to spend all that time on things that they don’t want to spend time on. . If we don’t focus (for a little while) on doing things correctly, and we allow our clients to experiment with moving differently, we are keeping their joints open. We are decreasing their risk of injury, but we’re also making it easy for them to recover from errors. . This is described in the book as increasing goodwill is it “makes it easy to recover from errors.” So if we’re not focusing on doing it our way, and we’re allowing our clients to discover for themselves the way that they feel better doing it, then that’s making it easy for them. And another thing that Steve Krug explains as increasing goodwill is “putting effort in”. If you can demonstrate by combining all of these things and making it super easy for your clients to get the results that they’re looking for, they’re spending time focusing on those results, not on their problems.

Then it shows that you are thinking about them and what they want. And it’s really making them feel like you’ve put the effort into their session, which is going to massively increase the amount of goodwill that they come out of your session feeling. And that’s the difference between good coaching, great coaching and outstanding coaching. . So if you’re ready to be outstanding and you want to take your client’s results to the next level, you want to take your coaching skills to the next level. I have outlined the five steps that you can follow to give you a framework to work from that you can understand where there’s gaps in the existing system. We can fill those gaps. We can take your coaching to the next level. I’ve put altogether all these five steps together in my free book, it’s called “The Coaches Guide to Long-Term Injury Prevention Success”, but don’t be fooled. It doesn’t just focus on injury prevention is going to massively increase your client’s results and your coaching skills at the same time. So make sure you click the link in the description. If it’s not in the description, it will be in the comments below. Thanks for watching. And I’ll see you again. Next time.

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