Category: fitness industry

The Industry is Broken (but they’ll never admit it)

The Industry is Broken (but they’ll never admit it)

“We’re not going to talk about “how to”. “How to” doesn’t work. If “how to” worked, none of us would be struggling. Because we’re all smart enough to get “how to”. If “how to” worked, we would not be the most obese, in debt, medicated […]

The Journey That Changed the Industry

The Journey That Changed the Industry

I was a Personal Trainer in my early 20s when I landed funny off a jumping kick in martial arts and the bones in my ankle shifted. Initially I couldn’t even run across the road or push off the wall in the swimming pool. I […]

#1 Thing Coaches Need to Understand to Improve Athlete Performance

#1 Thing Coaches Need to Understand to Improve Athlete Performance

  There’s a lot of pressure on coaches these days, both from the athlete to deliver results, and from the industry to incorporate increasing amounts of technical elements into each session. Trying to balance what the athlete wants (just get on with the training) with […]

How Conventional Wisdom is Driving the Injury Cycle

How Conventional Wisdom is Driving the Injury Cycle

This video is a great example of conventional wisdom. The advice given before the stretches is exactly what you’d expect from your doctor or health professional: Symptom-based treatment methodology Physical problem/solution approach Additional work/responsibility for the athlete The trouble is, it’s this exact approach that […]

3 Lies the Fitness Industry is Feeding You

3 Lies the Fitness Industry is Feeding You

  It may be unintentional, or we’ve been told them so often that we simply accept them as truth these days, but believing these lies will keep you perpetually injured.   Lie #1: Your movement is “dysfunctional” This can be said in any number of […]